D O N ' T  T A K E  O U R  W O R D  F O R  I T

David Zalik

CEO, GreenSky

We’ve enjoyed a great partnership with Babbit Bodner. Jennifer and the team have helped us connect with our target audiences through strategic media relations and industry recognition. And they share our core values: entrepreneurial spirit, a focus on the customer, and passion for results.

Allison Hill

CEO, The Local Pizzaiolo

We selected Babbit Bodner to partner with us on the launch of our restaurant company based on their strategic knowledge of the ever-evolving media landscape and expertise within the food industry in particular. Jennifer and Hannah did not disappoint - they are extremely results-focused accomplishing placements with the right message and right timing, which translated into a very successful launch of our brand.

C A S E  S T U D I E S

TALKING ABOUT MY GENERATION

Facebook Messenger had the attention of the tech press, but wanted to establish relationships with consumer press to reach a younger crowd. Babbit Bodner partnered with Messenger on consumer event activation, influencer engagement and media relations.

THE CHALLENGE

Break through to a younger audience by sharing how Messenger can help you express yourself

THE PLAN

Influencers

20+ influencers attended events and amplified our message

Generated millions of additional impressions through influencer engagement

Events

4 "Messages that Matter" Walls activated at major national events

SXSW,GirlBoss Summit & Teen Vogue Summit: LA + NYC

Media

Brought back the old-school mailer to build relationships with consumer press 

Coordinated desk-sides, sent mailers and pitched editors to secure consumer-focused coverage

THE BIGGEST COMPANY YOU'VE NEVER HEARD OF

GreenSky is a privately-owned leader in the financial tech space that has flown under the radar since inception...purposefully. The industry leader decided to start building relationship with media and influencers upon hitting the $4 billion valuation mark.

THE CHALLENGE

Announce GreenSky’s strategic partnership with Fifth Third Bank and unprecedented growth with press that had never heard of the company

THE PLAN

Media

Tour

1 CEO in NY for

press meetings

Cover of WSJ Business Section

Partner

Announcements

1 partner release with Fifth Third Bank, shared at Barclay's conference

In-depth profile piece in Bloomberg Business Week 

Strategic

Storytelling

Diversified media approach with details on CEO's entrepreneurial journey

Created a cadre of "media friendlies" for company and executives

FINDING CORPORATE LEADERS THAT LOVE COOKIES

Tiff’s Treats, the cult-favorite warm-cookie delivery company, opened their 28th store, and the first outside of Texas in Atlanta. Babbit Bodner works with them on all in-market openings, with two to three more expected later this year.

THE CHALLENGE

Introduce Tiff’s Treats to the Atlanta Market

THE PLAN

Influencers

Identified 100 influencers in the neighborhood

Lines around the building at each grand opening from 8am until close

Charity Partnerships

3 grand opening charity partnerships

Surpassed year one sales goals for each location

Media

25+ outlets pitched

Multiple media placements in top local press, including Star 94, AJC, Flavors and more