How we have helped clients communicate during a pandemic
When the world as we know it seemed to come to a standstill with shelter in place orders and limitations to everyday life, our clients leapt into action.
Babbit Bodner worked with our partners to make sure they were communicating their efforts with integrity and authenticity. We leveraged our media relationships to understand what stories journalists were looking for and how our client subject matter experts could be a resource. And we made sure that our clients waited to communicate in the right tone, at the right time.
As Americans began sheltering in place, the architects and designers at tvsdesign had come together (virtually) to create a checklist to guide hotels through the decision-making process of whether they are a fit for conversion into a temporary hospital. The firm worked quickly and efficiently to provide the best information to their customer base that could potentially have an important impact on the health and safety of so many others.
Building Design + Construction shared a great overview of tvsdesign’s recommendations for turning hotels into short-term hospitals: COVID-19 innovation: Setting parameters for hotel-to-hospital conversions
Schlotzsky’s managed an ever-changing environment for the restaurant industry with grace and flexibility. The brand has continued to invest in the community during these challenging times. From a free family meal night – distributing hundreds of free pizzas, salads and desserts; donating meals to nurses and front-line essential workers, Schlotzsky’s hasn’t skipped a beat on offering great food at a great value to its beloved customers.
QSR Magazine shared their perspective on the right time to reopen: Why Schlotzky’s is Holding Off Reopening Dining Rooms in Georgia
United Way of Greater Atlanta
United Way of Greater Atlanta partnered with The Community Foundation for Greater Atlanta and in just two weeks, created and activated a fund to support the Atlanta community that since its inception has raised more than $25 million, $17.3 million of which has been mobilized to benefit more than 300 nonprofits. United Way used its unique Child Well-Being Index and data to identify the areas of greatest need within Atlanta and put the money to use where it would make the most impact.
More than 150 stories have been told throughout the press on the incredible community support for the funds and the relief it provided to our city’s non-profits and people most in need. Read the Atlanta Business Chronicle Article here detailing the philanthropic contributions: Atlanta philanthropies create emergency fund for Coronavirus response
Industries of all kind have been impacted by Covid-19 but some more than others, and the hospitality industry is definitely one of those. Our client Hotel Effectiveness not only leapt to the aid of its customers to identify critical data necessary to apply for PPP loans but they have provided a 10-step playbook available to any and all hoteliers to guide them through this difficult time so that they come out on the other end successful. The playbook is broken up into three parts, taking care of the TEAM, taking care of the HOTEL, and taking care of the CUSTOMER.
Hotel Business included the 10 Steps: 10 Things Every Hotel Must Do During a Crisis