The Gig-Gle Economy

The other day, the talented women of Babbit Bodner sat together developing client plans, discussing trends, and – wait for it – HAVING FUN. That’s right. We were gabbing and giggling in the office space. In today’s world of ROI, productivity and bottom-line pressures, we often forget the importance of being joyous and happy with colleagues and clients. Research backs up this importance.

  • Connecting with people at work impacts our mood, stress levels and risks of burning out

  • HBR reports that people who have a “best friend at work” are not only likely to be happier and wealthier, they are also seven times as likely to be engaged in their job

  • Fast Company claims that those whom we see daily have the potential to increase our happiness as much as earning $100,000 more per year

I’m so excited that right now my best friend since birth handles my graphic design, my sister manages the company website, two friends recently assisted me with a massive creative project and my cousin interns for me. This is not due to “culture fit,” cheap hourly rates, a case of nepotism or a small world; it’s because these people are the best at what they do AND they’re fun to be around!

When I agree to work with a new client, I look for people I’d like to grab a drink with. When I search for vendors, I want to work with people that aren’t so serious. When I hire employees, the number one thing I look for is joie de vivre.

If you never read another word I write, read this: HAPPINESS AT WORK MATTERS. In 2018, I challenge you to take things a little lighter, find joy in work and surround yourself with those that make you giggle.