Four Things We’re Watching This Week

Every week we share with you three (or four) things that we’re taking note of – from pop culture to communications’ trends to relevant mergers and acquisitions. Hopefully this helps you stay abreast of water cooler conversation when there’s no water cooler anymore!

1. "The Year on TikTok: Top 100"- TikTok is a place that brings people together to find moments of joy and inspiration. It's also a place to find your community, no matter your interests. This has never been more important than in 2020. From a global pandemic that introduced us to social distancing to protests for racial equality, community hardships, and personal and economic uncertainties the world over, 2020 was full of all the feelings. Throughout those moments, millions of Americans turned to TikTok to share their stories and lift others up.

2. "Best Tweets of 2020" - If you’re reading this, chances are you’ve likely thrown your fair share of 2020 marketing plans out the window.Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work on Twitter. From epic watch parties to crucial campaign pivots, marketers brought all the feels and really got to the heart of what Twitter’s all about – connecting with people. These are the 10 campaigns and brands worth remembering from a year we’ll never forget.

3. "2020 Year in Review and Top Pop Culture Moments" - 2020 will forever be known as the year that changed us all. While we’re excited to close the chapter on 2020 and head into 2021, we want to share some of the ways people used our products to make this year a little less lonely, and feel a bit more connected. No matter where in the world you live, the shared experiences of 2020 brought us together, even while we were apart – and we hope our Year in Review will give you a glimpse into some of those moments.

4. "Watch: Google’s ‘Year In Search’ recap video is a bit different this year—like everything else in 2020" - Google has released its annual “Year In Search” video for 2020. The video is traditionally one of the highlights of the year-end roundups that most tech giants release, but this year the company’s “Year In Search” roundup is a bit different—like everything else in 2020.