Three Things We're Watching

Every week we share with you three things that we’re taking note of – from pop culture to communications’ trends to relevant mergers and acquisitions. Hopefully this helps you stay in the know and at the top of your game.


Do You Have Main Character Energy Yet: "You have to start romanticizing your life. You have to start thinking about yourself as the main character," the audio track croons over a twinkly, indie filmic soundtrack. Thanks to this audio and other "main character" trends, over the last year, TikTok has been inspiring people to harness main character energy in their everyday lives.

A Wall Street Dressing Down: Always. Be. Casual. : As workers return to the financial district, longstanding dress codes have been relaxed. Right now, almost anything goes. Even jeans. The suits are returning to the office. In chinos. And sneakers. And ballet flats. As Wall Street workers trickle back into their Manhattan offices this summer, they are noticeable for their casual attire. Men are reporting for duty in polo shirts. Women have stepped down from the high heels once considered de rigueur. Ties are nowhere to be found. Even the Lululemon logo has been spotted.

Is Social Media the New Storefront?: The Covid-19 pandemic changed the landscape of ecommerce last year. It forced brands to engage with consumers in new ways with many spending more time online. According to a recent report from Adobe, this changed behavior accelerated the growth of ecommerce by four to six years, and it’s expected to continue as the world returns to something resembling normal.