Three Things We’re Watching This Week

Every week we share with you three things that we’re taking note of – from pop culture to communications’ trends to relevant mergers and acquisitions. Hopefully this helps you stay abreast of water cooler conversation when there’s no water cooler anymore! 1. Ryan Reynolds Debuted a 'Home School' Edition of Aviation Gin and it's Ginormous: Ryan Reynold’s Aviation Gin recently sold to Diageo, but the brand remains as quick as ever in responding to big cultural moments (like Peloton Wife). Now, as the madness of virtual or hybrid education descends on families across the country, the actor re-emerges with the ultimate tool for parents: the “Home School Edition” of Aviation Gin. 2. Amazon's Prime Day Kicks off on October 13: Prime Day, Amazon’s annual deals extravaganza, will run from October 13th-14th. Amazon says the two-day shopping event will feature “over one million deals across every category,” including brands like Panasonic, Roborock, Keurig, Under Armour, Coleman, Adidas, Lacoste, Marvel, Ticwatch, and more. 3. 7 Reasons Why Your Brand Needs Video on Social Media: Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales.