Three Things We’re Watching This Week
Every week we share with you three things that we’re taking note of – from pop culture to communications’ trends to relevant mergers and acquisitions. Hopefully this helps you stay abreast of water cooler conversation when there’s no water cooler anymore! 1. "NFL Playbook: Tracking how brands are marketing around an uncertain season" - For brands, the situation brings challenges, but also opportunities. While in-stadium marketing will be virtually impossible, the lack of fans creates new venues for branding, like backing technology meant to recreate the in-person experience.
2. "It's a hit: Beyonce is teaming up with Peloton" - Peloton, the interactive fitness company that makes treadmills and spin bikes, now has one of the biggest stars in the world on its payroll — Beyoncé. The company announced a multiyear deal with the singer on Tuesday that will include a curated series of themed workouts across all categories offered on the Peloton app, including cycling, running, strength, boot camp, yoga and meditation. Financial terms of the deal were not disclosed.
3. "Inside McDonald’s bold–but maybe not bold enough—strategy to turn customers into super fans" - The company today unveiled its first new overall business plan to investors in about three years. Dubbed “Accelerating the Arches,” this new strategic initiative has three primary pillars: A renewed commitment to core menu products like burgers, chicken, and coffee to tap into consumer demand for familiarity; doubling down on what it calls the “3 D’s,”—digital, delivery, and drive-thru; and maximizing marketing by “investing in new, culturally relevant approaches to effectively communicate the story of brand, food, and purpose.”