Three Things We're Watching This Week:

Every week we share with you three things that we’re taking note of – from pop culture to communications’ trends to relevant mergers and acquisitions. Hopefully this helps you stay abreast of water cooler conversation when there’s no water cooler anymore!

3 Things We’re Watching – 5/25/2021

Instagram introduces insights for Reels and Live: Instagram is rolling out analytics for Reels and Live - ensuring creators and brands can monitor how their content is performing. For Reels, users will be able to see plays, likes, comments, saves, shares and accounts reached, available in the Instagram insights tab and for individual Reels. For Live, users will be able to see comments, shares, accounts reached and peak concurrent viewers. In addition to this extra data, Instagram has updated their existing insights experience to include transparency and effectiveness of driving reach.

How TikTok's cleaning craze is bringing exposure to brands - for free: Products that used to be labeled "As Seen On TV" are now known as "As Seen On TikTok." For The Pink Stuff, a pink, pasty cleaning product that uses all natural ingredients, TikTok can be credited for the brand's recent boom in sales - 50,000 per month to more than 350,000 per month in just a short time period. The cleaning trend, using all organic social and no partnerships from the brand, pushed the product to be one of Amazon's top selling products.

Milk is positioning itself as a sports drink in its new campaign: "Got Milk?" is one of the most well-known campaigns in recent years, and it is taking a new look at things. In a new campaign video, the words "You're Gonna Need Milk For That" accompany climber Kai Lightner as he scales a building and then takes a swig of milk. The campaign aims to present milk as the original sports drink, used since the beginning of sports competitions in 776 BC. The campaign intends not only to ask people if they have milk, but also to give them a relevant reason to go out and get milk.