Three Things We’re Watching This Week:

Every week we share with you three things that we’re taking note of – from pop culture to communications’ trends to relevant mergers and acquisitions. Hopefully this helps you stay in the know and at the top of your game.


TikTok, The 'Lifeblood' of Gen Z, Becomes LinkedIn for Young Job Seekers: While millions of users love to watch or post videos of themselves dancing and singing, many have been turning to the platform for career advice. The pandemic-disrupted job market has made landing employment more difficult for recent college graduates, who are getting leads and information wherever they can get it. And what better place than the platform that's taken the social media world by storm?

Why Affiliate Marketing is Poised to Rise as Third-Party Cookies Crumble: As third-party cookies meet their inevitable fate, marketers need new strategies to make up for the loss of individual targeting. While companies like Google and The Trade Desk have proposed technology solutions for replacing cookie-based marketing, they don’t solve for what consumers really want in a relationship: authenticity.

Are We There Yet? Returning to the Workplace Post-Pandemic: We’ve all been comparing notes on company return-to-workplace plans as frequently as we’ve been talking about the weather. I’m reminded of Winston Churchill’s words: “Plans are of little importance, but planning is essential.” We’re all acutely aware that external conditions will continuously change – and so will our plans – but company values and philosophy should remain a constant.